Time stamped show notes:

In this episode, I’m sharing the top 3 business investments that I’ve made over the last three years in business… and why you should make them too to ensure a successful, sustainable business that thrives.
The one thing that really riles me up is that we talk so much, so often about “sexy sales strategies” or “fun marketing ideas” or “brilliant branding opportunities.”
01:00 – We really never cover the unglamorous that you have to have in place as an entrepreneur to actually make your business function every damn day.
01:20 – There are a lot of things that we do not see on those “sexy Facebook ads” where we promote chilling in the Bahamas and drinking your cocktails.
01:30 – What exactly do you need to have in your business that is really going to help you move forward that you might not have exactly prioritized straightaway?
01:53 – Number One: My accountant.
My accountant is a great guy. He is an expert with numbers. When we are making money in our business, and even when we’re not making money in our businesses, we still need somebody who can look at the numbers objectively. And who can tell us where we’re going wrong, and what we can do to expand our reach and where we can actually make strategic investments for growth.
04:35 – Number Two: A legal eagle. Nobody likes talking about legal stuff.
Having somebody on my legal team is absolutely integral to the smooth running of my business.
06:30 – Number Three: Help.
I love my team. They are absolutely phenomenal.
07:22 – If you haven’t already got them in your business, you need a legal eagle, an accountant, and you need help.
You need to be able to outsource and delegate so your business becomes an entity of its own. So it becomes something that you love rather than something that you’re stressed about everyday.

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I’m a Sales Coach and Business Strategist.
In a previous iteration, I was a corporate high flyer – the most corporate of corporate! I spent 14 hours a day, glued to my emails, constantly running to meetings and living off energy drinks and sushi. Power suits, sky high heels and a caffeine addiction meant that I was living the corporate dream; a great basic salary, good benefits and a really good internal London Tube Map.
But I was miserable. See, whilst I was spending all that time in the office, stressing over someone else’s PnL or writing appraisals until 3am, I was missing out on going for dinner with the girls, seeing theatre shows and being too tired to visit my family at weekends.

The final straw came when I realized that I had taken my BlackBerry on holiday. And not only had I taken it to the Mediterranean, I had spent more time typing out emails than I had wandering through the back streets of Florence or punting in Venice.It was time to stop. I wanted to be the woman that had it all; the great job, the financial freedom and the opportunity to actually live like I wanted to… But that wasn’t going to fit with my 14 hour days and my identikit office. So I quit.



I'm lifting the veil and showing the exact sales strategy that me and my clients have used to book over 6-figures with ease...

without tons of technology or fancy funnels and NO paid advertising!