Time stamped show notes:

On today's episode, I'm going to be sharing the top 3 things that you need to think about when hiring a coach... and how you can make sure that you hire the BEST coach for you!
Over the last three years that I have been in business, I’ve seen may coaches come and go. There have been some absolutely amazing ones that I’ve hired, and like anybody else, I have been stung on a couple of investments too.
1: 11 - We’ll talk about how you can choose the right coach for you, how you can make it really simple, and how you can make the best investment for you and for your business.
1:30 - The first thing is that if you are going to hire a coach, it goes without saying that you need to be coachable first.
2:36 - You have to be 150% in and so does your coach.
3:20 - Actually, look at what do you want to achieve.
What is your goal?
04:23 - The coach can’t decide your goal for you. Go into the hiring process knowing what you want to achieve, and make sure that you create a list of experts who actually have expertise and specialisms in your goal areas.
05:00 - Do your due diligence. When you’re looking for coaches, don’t just look for who is the most popular in the market. Just because they have helped 50 other people, doesn’t mean that they can help you. Especially if they’re not an expert in the area of specialism that you were looking for someone to help you with.
07:04 - When you do discovery calls, remember it is your opportunity to have an honest conversation with the coach about your values, about your standards, about what you want to achieve, about why you haven’t achieved them so far, and it’s up to them to be able to give you responses that help you understand whether they meet the same values and standards as you do.
08:15 - The third thing is to look at who’s recommended. Who has worked with people that you know well, that have already achieved the things that you want to achieve.
08:40 - Take the time to really figure out who the right coach is for you and ask the right questions.
09:50 - Don’t feel pressured into it if the coach says that they can give you a magic pill solution, or what they do with all of their clients is they get them to do XYZ process, and you feel like it might be a cookie cutter experience, you have the power to say no.
10:10 - You do not have to enter into a coaching relationship with somebody that you don’t feel is the right fit for you.
If you are not a hundred percent into that sale decision, it’s going to be really difficult to stop those feelings of regret afterwards. I would rather walk away and take the 24 hours to think about it and pay $1,000 more the next day and know that I have made the right decision for me, at the right time. And that I am going to rock it and get some incredible results.
Let me know what you think!

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I’m a Sales Coach and Business Strategist.

In a previous iteration, I was a corporate high flyer – the most corporate of corporate! I spent 14 hours a day, glued to my emails, constantly running to meetings and living off energy drinks and sushi. Power suits, sky high heels and a caffeine addiction meant that I was living the corporate dream; a great basic salary, good benefits and a really good internal London Tube Map.

But I was miserable. See, whilst I was spending all that time in the office, stressing over someone else’s PnL or writing appraisals until 3am, I was missing out on going for dinner with the girls, seeing theatre shows and being too tired to visit my family at weekends.

The final straw came when I realized that I had taken my BlackBerry on holiday. And not only had I taken it to the Mediterranean, I had spent more time typing out emails than I had wandering through the back streets of Florence or punting in Venice.


It was time to stop. I wanted to be the woman that had it all; the great job, the financial freedom and the opportunity to actually live like I wanted to… But that wasn’t going to fit with my 14 hour days and my identikit office. So I quit.



I'm lifting the veil and showing the exact sales strategy that me and my clients have used to book over 6-figures with ease...

without tons of technology or fancy funnels and NO paid advertising!