Ep.11 – Contagion: Entrepreneur Idea Wildfire and How It’s Stopping You Making Money

Ep.11 – Contagion: Entrepreneur Idea Wildfire and How It’s Stopping You Making Money

Time stamped show notes:

In this episode, I’m talking about a film I watched recently called Contagion.
 
Spoiler alert! The film is about an illness, a virus that has spread very quickly and lots of people met their maker by catching this virus.
I was watching this film and the film isn’t great if I’m honest. While I was watching this film, I kept thinking about how it can be applied to business.
 
02:11 – I kept thinking that this contagion virus was very similar to some of the things that we see in the online space and in business.
 
02:22 – A couple of vlogs ago, you might have seen me vlogging about how everyone was shutting down their Facebook groups, and then we had a vlog about copycats.
 
02:45 – What tends to happen is that one industry leader will create something, they’ll make a change, they’ll do something differently. And then it spirals, and suddenly everyone’s doing it.
You find that it becomes diluted. Whatever the action was, whatever the massive change was. It becomes diluted and almost ineffective because there are just so many people doing it.
 
03:22 – A few months ago, when I decided that I was going to delete people from my Facebook group. I made a couple of livestreams about it in my group and said that there are lots of people who don’t engage and haven’t probably posted in forever. Then suddenly tons of people started doing it. SO then it became an “in thing” to do a Facebook group purge.
 
04:21 – I’m seeing that people are getting tired of it. When group owners threaten to remove them from their Facebook group, people are like, “Okay.”
 
04:48 – It’s become ineffective because people are saying that they’ll do it and then they don’t. That’s what I keep seeing in the online world.
 
05:49 – In your own business you get to do it your own way. The method that I was using to sell didn’t necessarily matter as long as I was actually getting the right traffic in front of the right offer and then people will buy.
 
06:17 – When you think to yourself, “Am I trying something new in my business because it feels really authentic to me, and because it feels good to me, and because I know it’s going to best benefit my audience, and it’s going to really help my clients. It’s going to position me as an authority in the market.” Or are you doing it because XYZ famous business owner did it and it worked out pretty well for them so you’re going to do it too.
 
07:00 – We talk a lot about building a business around our life. About building the business that we really want to build. But honestly, the online world has sort of become this miniature pyramid scheme of people learning a skill, teaching it to other people, who then learn that skill and teach it to other people.
 
07:53 – Obviously we know that when things are different, controversial, or hugely transformative, they work. But it can be difficult to do them. It can be difficult to start that chain reaction.
 
08:20 – What I’m urging everyone to do is to look at your business and look at the way you are running it. Is it a business that you are happy with? Are you consistently doing things that are challenging you and your audience? Or are you falling into that piece where you are doing “innovative things” but really they’re innovative because you know, XYZ industry leader just did a challenge so you think that a challenge would be the right way to go for you?
 
09:00 – For me, if I’m going to run a challenge, a webinar, go through an experiment, it’s because it’s something that I believe whole-heartedly is going to have the best impact on my audience, make the biggest change to them, and help me spread my message in a way that feels good for me, and is easily accessible to my audience.
 
09:52 – It’s all about the impact that it’s going to make for my audience, on my clients, on my time, and ultimately on my bottom line.
 
If you are running your business to the tune of somebody else’s horn, please stop. Please think. Please look at what you want to do and the message you want to share, and pick the best medium for you. Not just what you see working in the market. 
 
I promise you, you can sell in any way, in any medium that you want, as long as it feels good for you, as long as you’re happy doing it, as long as you have the right traffic and the right offer.

If you're a smart leader who wants to learn simple sales strategies that work to grow your audience AND your bottom line, please come and join my free Facebook community, The Smart Leaders Sales Society.

I’m a Sales Coach and Business Strategist.
In a previous iteration, I was a corporate high flyer – the most corporate of corporate! I spent 14 hours a day, glued to my emails, constantly running to meetings and living off energy drinks and sushi. Power suits, sky high heels and a caffeine addiction meant that I was living the corporate dream; a great basic salary, good benefits and a really good internal London Tube Map.
But I was miserable. See, whilst I was spending all that time in the office, stressing over someone else’s PnL or writing appraisals until 3am, I was missing out on going for dinner with the girls, seeing theatre shows and being too tired to visit my family at weekends.

The final straw came when I realized that I had taken my BlackBerry on holiday. And not only had I taken it to the Mediterranean, I had spent more time typing out emails than I had wandering through the back streets of Florence or punting in Venice.It was time to stop. I wanted to be the woman that had it all; the great job, the financial freedom and the opportunity to actually live like I wanted to… But that wasn’t going to fit with my 14 hour days and my identikit office. So I quit.

PUT AN END TO YOUR SALES STRUGGLES!

 

I'm lifting the veil and showing the exact sales strategy that me and my clients have used to book over 6-figures with ease...

without tons of technology or fancy funnels and NO paid advertising!

 
Ep.10 – How A Hell Yes Matters During The Sales Process

Ep.10 – How A Hell Yes Matters During The Sales Process

Time stamped show notes:

 

Today I have a really interesting and juicy sales topic that I want to talk to you about.
 
It’s something that I experienced recently. Once I started telling people that I have this experience, people were coming out of the woodwork saying that it happened to them too.
 
The topic today is when people show you who they are, believe them.
 
01:25 – The credit for this goes completely to one of my very good friend, mentor, colleague, and ex-client, Heather Gray who is the mindset ninja for up and coming leaders in their industry.
 
02:40 – I wanted to set up a podcast and I got this great recommendation of this amazing person as a podcast coach. I went and talked to them. And it was fantastic!
 
02:51 – We got to the point in the call where I would anticipate a pitch. I said, “Look, I love a good sales process. You come to me recommended, I like what you’re saying. I want to give you my money.”
 
03:10 – This person was like, “I’m gonna send you an email and that will outline what my packages are.”
 
03:15 – I figured that some people don’t like selling.
 
03:37 – The next day, I sat there, waiting. I was thinking that I can’t wait for his email and that it’s going to be amazing! I’m gonna rock this podcast and I’m gonna be on new and noteworthy, number one in iTunes!
However, the email never came.
 
04:15 – The next day, there was still no email.
It was like being rejected on a date.
 
05:00 – I put my big girl pants on and I emailed the person and said –
Hey, I thought you were great. I really wanted to work with you and I made that really clear on the call. You came recommended by a really respected colleague of mine and you said were going to email me. And you never did.
It’s cool if I’m not your ideal client but just as feedback, I would have loved for you to have told me that on the call so I could have explored other options. And I could have found somebody else who was potentially right for me.
 
05:40 – I got an email back like an hour later that said –
I’m really sorry. I had a lot going on. I’ll still send you the email about the packages if that’s cool with you.
 
06:00 – I talked to Heather and she told me, that when people show you who they are, you have to believe them.
 
06:25 – After 24 hours of replying that I still want to see the packages, there was still no email. 48 hours, still no email. This time I didn’t send and email back to say that I never got the email.
 
07:00 – When people show you who they are, you have to believe them. It’s the same as when you get these clients. When you have people that say, “I’m a hell yes!” When you ask them if they’re a leader, if they’re committed to their clients, if they’re committed to change, to having this huge breakthrough or transformation.
 
07:57 – When we look at the sales process, you’re going to have a lot of people who say that they are one thing, and then they are going to act in a different way.
 
08:15 – If you’re on a sales call and you want to work with somebody, tell them. Be enthusiastic, be passionate, talk to them about what you can do. Don’t just leave them hanging.
If you can’t help them, tell them.
 
08:36 – If somebody says something, if they say that they’re a hell yes, and then they act differently, believe their actions. Not their words. Words are great but they will not do the work for your client.
 
09:01 – Use this as a lesson to look at you. Do you want to save people? If you do, that’s great! It’s a really good characteristic for you to have. But you cannot save everybody.
 
Set some boundaries. Tell people, tell your clients, tell your community. This is what my expectation is. If you tell me that you are a hell yes, this is what I expect from you.
 
That’s what I’m going to do this week.
Resources Mentioned
Heather Gray, Mindset Coach

If you're a smart leader who wants to learn simple sales strategies that work to grow your audience AND your bottom line, please come and join my free Facebook community, The Smart Leaders Sales Society.

I’m a Sales Coach and Business Strategist.
In a previous iteration, I was a corporate high flyer – the most corporate of corporate! I spent 14 hours a day, glued to my emails, constantly running to meetings and living off energy drinks and sushi. Power suits, sky high heels and a caffeine addiction meant that I was living the corporate dream; a great basic salary, good benefits and a really good internal London Tube Map.
But I was miserable. See, whilst I was spending all that time in the office, stressing over someone else’s PnL or writing appraisals until 3am, I was missing out on going for dinner with the girls, seeing theatre shows and being too tired to visit my family at weekends.

The final straw came when I realized that I had taken my BlackBerry on holiday. And not only had I taken it to the Mediterranean, I had spent more time typing out emails than I had wandering through the back streets of Florence or punting in Venice.It was time to stop. I wanted to be the woman that had it all; the great job, the financial freedom and the opportunity to actually live like I wanted to… But that wasn’t going to fit with my 14 hour days and my identikit office. So I quit.

PUT AN END TO YOUR SALES STRUGGLES!

 

I'm lifting the veil and showing the exact sales strategy that me and my clients have used to book over 6-figures with ease...

without tons of technology or fancy funnels and NO paid advertising!

 
Ep.09 – What Service Based Entrepreneurs Can Learn From The Luxury Industries

Ep.09 – What Service Based Entrepreneurs Can Learn From The Luxury Industries

Time stamped show notes:

Welcome to another week of Smart Leaders Sell!
 
I am really excited to be here with you today because I’m coming from one of my favourite places on the planet, which is the Langham Hotel in London.
 
What I wanted to talk to you about today, is often I see coaches living S Class lifestyles, and to be honest, it’s not really something that does it for me. I’m a jeans and flip flops kind of girl.
 
01:55 – For me there are different ways of spending money that appeal to me. I spend a lot of money on charitable events and causes, things like that.
 
02:13 – There are a few lessons that I really learn when I spend time going back to my roots. When I was in corporate sales, I spent time working with major fashion companies and luxury brands.
There are things that they do so well that I think we forget sometimes as coaches, but we should actually be bringing them to people’s experiences.
 
03:00 – What do luxury brands do really well that keep them with a loyal following who are willing to spend premium prices on their products, despite the fact that their products are re-released regularly?
 
03:30 – One is the experience. When you walk into a luxury brand store or hotel, or even first class flights, the experience is very different to that which you would normally get.
 
04:11 – In a luxury brand, the experience is very different. It’s very serene. There’s nice music in the background, and it’s usually classical. It’s quiet, it’s calm, somebody will come over and they’ll ask you if they can assist you. They will usually call you madam or sir, and it really relaxes you. It puts you into that feeling that this is a different experience. This is a quality experience that I’m going through.
 
05:15 – In the coaching world, you don’t need to do that by hosting a ton of VIP days, or coaching sessions at the Langham. You can do it by having a quality experience.
What happens during your onboarding process? How can you make it fun for your client? How can you make it high quality? Do you send them little welcome gifts?
 
06:28 – The second thing that the luxury brand market does really well is that they have little things that contribute to the experience, and they make you feel cared for. It’s about showing you that the experience can be easy.
 
07:30 – What are we doing to make our clients’ lives easy? What are we doing to make the experience easier for them? Are we doing the work that needs to be done? Are we providing them a VA for a couple of hours so that they can get the experience of delegating? Are we helping them to hire the right team?
 
08:21 – If you are in the coaching industry, it is time to look at how you can make your clients’ lives a bit easier, and what you can be putting in place that makes them feel like they have that premium experience with you because that will make them value it more and make them more committed.
 
09:00 – The final thing is, it’s actually about the values and the messaging. That’s what makes me a loyal brand advocate.
 
09:37 – Values and messaging are always consistent and they’re always very important. They stand for certain things.
 
10:53 – Luxury brands have a clear set of values and the messaging is key. They’re not going after everyone in the market. They are focused on the people that they are getting and making the experience as amazing for them as possible. Because they know that making your experience amazing, means that they are going to get a lot of word-of-mouth business.
 
11:47 – When you are starting your business, you need to be really thinking – what is the value of what I am doing for people? And how is that coming across in my message? Am I actually selling to the people that want me?
 
12:26 – When it comes to sales, when it comes to what you are selling, your position is key.
 
Be like the Langham. Be the one for your customers, and only your customers. Provide an incredible experience. And without a doubt, make people buy from you again and again, and again, and again.
 
Because we all know, the lifetime value of one customer is not just one sale.

 

 

If you're a smart leader who wants to learn simple sales strategies that work to grow your audience AND your bottom line, please come and join my free Facebook community, The Smart Leaders Sales Society.

I’m a Sales Coach and Business Strategist.
In a previous iteration, I was a corporate high flyer – the most corporate of corporate! I spent 14 hours a day, glued to my emails, constantly running to meetings and living off energy drinks and sushi. Power suits, sky high heels and a caffeine addiction meant that I was living the corporate dream; a great basic salary, good benefits and a really good internal London Tube Map.
But I was miserable. See, whilst I was spending all that time in the office, stressing over someone else’s PnL or writing appraisals until 3am, I was missing out on going for dinner with the girls, seeing theatre shows and being too tired to visit my family at weekends.

The final straw came when I realized that I had taken my BlackBerry on holiday. And not only had I taken it to the Mediterranean, I had spent more time typing out emails than I had wandering through the back streets of Florence or punting in Venice.It was time to stop. I wanted to be the woman that had it all; the great job, the financial freedom and the opportunity to actually live like I wanted to… But that wasn’t going to fit with my 14 hour days and my identikit office. So I quit.

PUT AN END TO YOUR SALES STRUGGLES!

 

I'm lifting the veil and showing the exact sales strategy that me and my clients have used to book over 6-figures with ease...

without tons of technology or fancy funnels and NO paid advertising!

 
Ep.08 – How To Hire A Coach

Ep.08 – How To Hire A Coach

Time stamped show notes:

On today's episode, I'm going to be sharing the top 3 things that you need to think about when hiring a coach... and how you can make sure that you hire the BEST coach for you!
 
Over the last three years that I have been in business, I’ve seen may coaches come and go. There have been some absolutely amazing ones that I’ve hired, and like anybody else, I have been stung on a couple of investments too.
 
1: 11 - We’ll talk about how you can choose the right coach for you, how you can make it really simple, and how you can make the best investment for you and for your business.
 
1:30 - The first thing is that if you are going to hire a coach, it goes without saying that you need to be coachable first.
 
2:36 - You have to be 150% in and so does your coach.
 
3:20 - Actually, look at what do you want to achieve.
What is your goal?
 
04:23 - The coach can’t decide your goal for you. Go into the hiring process knowing what you want to achieve, and make sure that you create a list of experts who actually have expertise and specialisms in your goal areas.
 
05:00 - Do your due diligence. When you’re looking for coaches, don’t just look for who is the most popular in the market. Just because they have helped 50 other people, doesn’t mean that they can help you. Especially if they’re not an expert in the area of specialism that you were looking for someone to help you with.
 
07:04 - When you do discovery calls, remember it is your opportunity to have an honest conversation with the coach about your values, about your standards, about what you want to achieve, about why you haven’t achieved them so far, and it’s up to them to be able to give you responses that help you understand whether they meet the same values and standards as you do.
 
08:15 - The third thing is to look at who’s recommended. Who has worked with people that you know well, that have already achieved the things that you want to achieve.
 
08:40 - Take the time to really figure out who the right coach is for you and ask the right questions.
 
09:50 - Don’t feel pressured into it if the coach says that they can give you a magic pill solution, or what they do with all of their clients is they get them to do XYZ process, and you feel like it might be a cookie cutter experience, you have the power to say no.
 
10:10 - You do not have to enter into a coaching relationship with somebody that you don’t feel is the right fit for you.
 
If you are not a hundred percent into that sale decision, it’s going to be really difficult to stop those feelings of regret afterwards. I would rather walk away and take the 24 hours to think about it and pay $1,000 more the next day and know that I have made the right decision for me, at the right time. And that I am going to rock it and get some incredible results.
 
Let me know what you think!

If you're a smart leader who wants to learn simple sales strategies that work to grow your audience AND your bottom line, please come and join my free Facebook community, The Smart Leaders Sales Society.

I’m a Sales Coach and Business Strategist.

In a previous iteration, I was a corporate high flyer – the most corporate of corporate! I spent 14 hours a day, glued to my emails, constantly running to meetings and living off energy drinks and sushi. Power suits, sky high heels and a caffeine addiction meant that I was living the corporate dream; a great basic salary, good benefits and a really good internal London Tube Map.

But I was miserable. See, whilst I was spending all that time in the office, stressing over someone else’s PnL or writing appraisals until 3am, I was missing out on going for dinner with the girls, seeing theatre shows and being too tired to visit my family at weekends.

The final straw came when I realized that I had taken my BlackBerry on holiday. And not only had I taken it to the Mediterranean, I had spent more time typing out emails than I had wandering through the back streets of Florence or punting in Venice.

 

It was time to stop. I wanted to be the woman that had it all; the great job, the financial freedom and the opportunity to actually live like I wanted to… But that wasn’t going to fit with my 14 hour days and my identikit office. So I quit.

PUT AN END TO YOUR SALES STRUGGLES!

 

I'm lifting the veil and showing the exact sales strategy that me and my clients have used to book over 6-figures with ease...

without tons of technology or fancy funnels and NO paid advertising!

 
Ep.07 – The Top 3 Business Must-Haves that You Can’t Miss!

Ep.07 – The Top 3 Business Must-Haves that You Can’t Miss!

Time stamped show notes:

In this episode, I’m sharing the top 3 business investments that I’ve made over the last three years in business… and why you should make them too to ensure a successful, sustainable business that thrives.
The one thing that really riles me up is that we talk so much, so often about “sexy sales strategies” or “fun marketing ideas” or “brilliant branding opportunities.”
01:00 – We really never cover the unglamorous that you have to have in place as an entrepreneur to actually make your business function every damn day.
01:20 – There are a lot of things that we do not see on those “sexy Facebook ads” where we promote chilling in the Bahamas and drinking your cocktails.
01:30 – What exactly do you need to have in your business that is really going to help you move forward that you might not have exactly prioritized straightaway?
01:53 – Number One: My accountant.
My accountant is a great guy. He is an expert with numbers. When we are making money in our business, and even when we’re not making money in our businesses, we still need somebody who can look at the numbers objectively. And who can tell us where we’re going wrong, and what we can do to expand our reach and where we can actually make strategic investments for growth.
04:35 – Number Two: A legal eagle. Nobody likes talking about legal stuff.
Having somebody on my legal team is absolutely integral to the smooth running of my business.
06:30 – Number Three: Help.
I love my team. They are absolutely phenomenal.
07:22 – If you haven’t already got them in your business, you need a legal eagle, an accountant, and you need help.
You need to be able to outsource and delegate so your business becomes an entity of its own. So it becomes something that you love rather than something that you’re stressed about everyday.

If you're a smart leader who wants to learn simple sales strategies that work to grow your audience AND your bottom line, please come and join my free Facebook community, The Smart Leaders Sales Society.

I’m a Sales Coach and Business Strategist.
In a previous iteration, I was a corporate high flyer – the most corporate of corporate! I spent 14 hours a day, glued to my emails, constantly running to meetings and living off energy drinks and sushi. Power suits, sky high heels and a caffeine addiction meant that I was living the corporate dream; a great basic salary, good benefits and a really good internal London Tube Map.
But I was miserable. See, whilst I was spending all that time in the office, stressing over someone else’s PnL or writing appraisals until 3am, I was missing out on going for dinner with the girls, seeing theatre shows and being too tired to visit my family at weekends.

The final straw came when I realized that I had taken my BlackBerry on holiday. And not only had I taken it to the Mediterranean, I had spent more time typing out emails than I had wandering through the back streets of Florence or punting in Venice.It was time to stop. I wanted to be the woman that had it all; the great job, the financial freedom and the opportunity to actually live like I wanted to… But that wasn’t going to fit with my 14 hour days and my identikit office. So I quit.

PUT AN END TO YOUR SALES STRUGGLES!

 

I'm lifting the veil and showing the exact sales strategy that me and my clients have used to book over 6-figures with ease...

without tons of technology or fancy funnels and NO paid advertising!